Our Story
Wellness
should feel
intentional.
"I wanted a formulation I would not question. It needed to be clinically dosed, rooted in heritage, and worth making part of my daily ritual."
— Angel, Founder of HA•NAY
A Note From The Founder
Angel.
Founder & Formulator.
I grew up in a Filipino-Chinese home where wellness was not a trend — it was just what your lola made you when you were unwell. Remedies passed down without a label, built on ingredients that actually worked.
Years later, after working inside the supplement industry and my own journey through fitness, discipline and rebuilding, I saw how often great ingredients were lost in loud marketing. Underdosed formulas, overpromised claims and beautiful packaging with no substance behind them.
I built HA·NAY to be the opposite. I wanted a formulation I would not question. It needed to be clinically dosed, rooted in heritage, and worth making part of my daily ritual.
What We Stand For
The principles
behind every decision.
The Mission
Not wellness for everyone.
Wellness for those who move with discipline.
HA·NAY is not for people looking for a quick fix. It is for people who already show up — who move through the day with intention, who know that when the day ends, the mind continues.
They are not looking to switch off. They are looking to relax. To rest without resignation. To wind down in a way that honours the effort that came before it.
That is who exhale was built for. And it is who every product that follows will be built for.